Beyond the Beach first opened its doors in Huskisson in 2000 stocking a variety of surf and urban brands to suit the more discerning shopper.
In October 2003, the business changed hands with its current owner Wendy Smith acquiring the store. The challenge was set to change the direction of the store to reflect the ever changing fashion retail industry.
New labels and collections were sourced and introduced to the store over the next four years. The 'Urban' wear clothing proved a huge hit with locals and tourists alike.
In November 2006 Beyond the Beach acquired a bright new premises in Huskissons main shopping strip - Owen Street. The new store was the next stage in the Beyond the Beach progression and the brand was relaunched with a new modern identity.
The interior reflected the company logo - and was kept minimal, all Black and White fixtures and fittings were chosen. This allows the clothes to stand out and do the talking.
Throughout 2007 and 2008 Beyond the Beach introduced additional labels offering a competitive price point and 'fast fashion' styles to keep up with current trends.
In 2009, Beyond the Beach launched several new and exciting labels as well as a homewares collection. In addition, the Essence Body Range from Noosa Australia made a come back for Autumn/Winter 2009